PR Portfolio

I work across fashion PR and communications, guiding how brands are seen and shared.
With a focus on influencer strategy and global press, I build visibility through thoughtful placement.
Rooted in both the U.S. and European markets, my approach blends editorial intuition with logistical clarity.

Always considered, always on brand.

PFW| PETER DO SS24

Supported the brand’s debut at Paris Fashion Week (SS24) in collaboration with Banana Republic. Managed backstage operations, influencer gifting, and press logistics.

PETER DO

PFW| PETER DO FW24

Managed sample pull coordination, press assets, and VIP dressing logistics. Secured key editorial placements, including viral coverage worn by Rihanna.

PFW| PETER DO SS25

Led internal PR strategy for the brand’s SS25 Paris show at the Guimet Museum. Drafted press release, managed agency communications with Karla Otto, and oversaw on-site media execution. Secured 100+ press placements globally.

KCD

Played a key role in producing major NYFW events for BVLGARI, COS, and LoveShackFancy, overseeing full guest management from RSVP tracking to day-of execution. Managed seating charts, real-time check-in, and on-site coordination for over 650 guests, including influencers, talent, and top-tier media. Collaborated with internal teams and client-side stakeholders to ensure seamless flow, accurate guest placement, and elevated brand experience.

Clients including BVLGARI, LoveShackFancy, Calvin Klein, Tory Burch, Ralph Lauren, Coach, Tommy Hilfiger, Jason Wu

E.CHOING EXHIBITION

In June 2025, I led PR and curatorial coordination for Fashion Designer Eunhae Cho’s debut solo exhibition, ECHOING—Sculpt Your Everyday, at AN Studio in New York’s East Village. From press outreach and guest list curation to brand partnerships and on-site flow, I oversaw the full launch strategy—resulting in 130+ attendees, 54K+ impressions, and strong recognition from niche fashion platforms. The show marked a pivotal moment for the designer’s post-grad visibility and offered a model for emerging talents blending concept, craft, and community.